The positioning of the notebook is generally stationery, but Moleskine's positioning is to sell feelings and tell stories. This special positioning makes him a luxury in the notebook. Moleskine has become a legendary notebook among European artists and intellectuals in the twentieth century. Van Gogh, Ernest Hemingway, surrealist Andre Breton, and well-known travel writer Bruce Chatvin are all fans of this notebook.
Rounded rectangular black hard cover, acid-free paper inside, a bookmark in the middle, a folding paper bag that can be opened on the back, and a black elastic band hugs these from the side. This is the standard Moleskine notebook.
If there is anything special, there is a line of small English characters with a space reserved on the inside of the cover of each Moleskine, which shows how people can contact the owner of the book if it is lost, and how much money they will get. This is telling almost every user that Moleskine is special to you.
Rounded rectangular black hard cover, acid-free paper inside, a bookmark in the middle, a folding paper bag that can be opened on the back, and a black elastic band hugs these from the side. This is the standard Moleskine notebook.
If there is anything special, there is a line of small English characters with a space reserved on the inside of the cover of each Moleskine, which shows how people can contact the owner of the book if it is lost, and how much money they will get. This is telling almost every user that Moleskine is special to you.
In the second half of the 19th century, this style of notebook was born in a French family workshop. But at that time it did not have any brand attributes, and the meaning of "Moleskine" was nothing more than a notebook style. During his days in Paris, Van Gogh used 7 such notebook drawings. In addition, Picasso and Hemingway are also its enthusiasts. But in 1986, the workshop was sold and it ceased production.
"There is no real Moleskine anymore," a salesman told Bruce Chatwin at a stationery store on Paris's Comedie Avenue. Chatwin is a travel writer, and every time he returns to Paris, he goes to a stationery store to buy such a notebook. That is, he named this type of notebook "Moleskine". Chatwin wrote his love for it in The Songlines, until it was discovered by the Italian Maria Sebregondi in 1995.
Sebregondi, now Moleskine's vice president, came up with Italian publisher Modo & Modo (the company was also renamed Moleskine in 2006) with the idea of recreating a notebook of this style. They then registered "Moleskine" as a brand.
In 1997, the first 5,000 Moleskine notebooks arrived in Milan and were sold to Italian distributors for sale. In other words, Moleskine's history as a notebook brand began in 1997. But all the company's promotional materials go directly to the second half of the 19th century and are linked to legendary figures such as Van Gogh and Hemingway. Sebregondi deliberately blurred the twists and turns in the middle.
Another weakened fact is that Moleskine's foundry is located in China, and starting in 2012, some production of Moleskine was transferred to Vietnam.
If you write with a pen, Moleskine's paper will have a serious bleeding phenomenon is not new, as long as you search the Internet, you can see such comments. Some people complain that even neutral pens can only be used with oily pens.
Moleskine only accepts these reviews in full, but does not make any improvements. When it comes to complaints, their approach is similar to most luxury brands-sending you a brand new Moleskine from Milan at any cost. "We are more willing to work on the value of the brand, which is something other people cannot copy, including the brand culture and content we present to you," said Sebregondi. Moleskine completed its IPO in Milan in 2013, becoming the fourth Italian luxury company to go public after Salvatore Ferragamo, Brunello Cucinelli and Prada in the past two years.
Zhejiang Huangyan Huifeng Stationery Co., Ltd. is a professional China manufacturer and supplier of Moleskine style notebook . For product information, please visit: https://www.chinesestationery.net
